Today, Instantor, the Swedish FinTech company making financial decisions easy, has launched a new global identity designed by Essen International. The new branding, described as Artificial Intelligence conceptualised into visual form, will be rolled out across our 25 markets in Europe, South and North America, and in Asia. As Instantor enters into an exciting phase, where we are expanding on all levels, from our team to our offerings, branding has never been more crucial.
Recently, we were lucky enough to present at a local Stockholm event together with PHD Media and Google. The event focused on the topic of the future of technology. For technology nerds like us, this was an excellent opportunity to hear some alternative perspectives on the future.
The GDPR is anxiously anticipated in the financial sector as banks and other financial institutions rely heavily on customer data. What can marketers do to ensure the successful transition to achieving GDPR compliance?
The GDPR is European wide legislation to harmonise data protection guidelines across all 25 member states. The new regulations will significantly shake up some marketing approaches by giving consumers the power to determine which data they will share with companies.